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The arrival of Lionel Messi at Inter Miami has had a significant economic impact on the city of Miami and Major League Soccer (MLS) in general. It is no secret that soccer has not been a sport where North Americans stand out or arouse passions, however, the hiring of the Argentine star generated an external investment of US$75 million for the team’s new stadium, which is indicative of the growth and economic bet that his presence has meant.
The valuation of the Inter Miami club, according to estimates, could reach USD 1.5 billion per year thanks to this and other strategic investments. In addition, Messi’s arrival has generated a considerable increase in subscriptions to Apple TV, which is the platform where MLS matches are broadcast. In July alone, the month when his signing was finalized, Apple TV added a total of 300,000 subscribers.
In terms of attendance and ticket sales, a 1,700% increase in ticket sales to see Messi was reported, which is an astronomical figure, generating around US$265 million in revenue. This effect was also felt in the growth of South Florida businesses, registering a 290% growth thanks to the Messi phenomenon.
In addition, on the day of Messi’s debut at Inter Miami, there were 110,000 new users who subscribed to Apple TV’s MLS Pass, and days later, for his second match, another 65,000 people signed up. These figures reflect not only Messi’s commercial appeal but also the impact his arrival has had on promoting the league and soccer in the United States.
In summary, Inter Miami’s signing of Lionel Messi has had a very positive economic impact, driving investment, increasing subscriptions to streaming platforms, increasing ticket sales significantly and generating economic growth for local businesses. This phenomenon has redefined Miami’s economic and tourism landscape, demonstrating the drawing power of international sports figures on the local economy.
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Somos uma empresa dedicada à gestão jurídica para abertura e expansão de empresas dentro e fora dos Estados Unidos.
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